Commercials have long been a huge part of the Super Bowl experience for Americans, whether the high-profile ads were water cooler fodder on Monday decades ago, or instantly lighting up social media these days.
Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any company – but hasn’t finished on top since 2015.
Some of the world’s biggest celebrities are set to start in 2025 commercials, including David Beckham and Matt Damon for Stella Artois and Matthew McConaughey for Uber Eats
Here’s a look back at all the USA TODAY Ad Meter winners:
2024: State Farm, ‘Like a Good Neighbaaa’ (6.68
2023: The Farmer’s Dog, ‘Forever’
2022: Rocket Mortgage, ‘Dream House with Anna Kendrick and Barbie’
2021: Rocket Mortgage, ‘Certain Is Better – Tracy Morgan, Dave Bautista & Liza Koshy’
2020: Jeep, ‘Groundhog Day’
2019: NFL, ‘The 100-Year Game’
2018: Amazon, ‘Alexa Loses Her Voice’
2017: Kia, ‘Hero’s Journey’
2016: Hyundai, ‘First Date’
2015: Budweiser, ‘Lost Dog’
2014: Budweiser, ‘Puppy Love’
2013: Budweiser, ‘Brotherhood’
2012: Doritos, ‘Dog bribes cat owner’
2011 (tie): Bud Light, ‘Dog sitter puts dogs to work’
2011 (tie): Doritos, ‘Dog’s revenge for Doritos teasing’
2010: Snickers, ‘Betty White and Abe Vigoda play in a casual football game’
2009: Doritos, ‘Crystal ball sees free Doritos’
2008: Budweiser, ‘Dalmatian trains Clydesdale to make beer wagon team’
2007: Budweiser, ‘Crabs worship Bud ice chest’
2006: Bud Light, ‘A secret fridge stocks Bud Light’
2005: Bud Light, ‘Pilot jumps out of plane for six-pack of Bud Light after skydiver refuses’
2004: Bud Light, ‘Owners demonstrate how their dogs fetch Bud Light’
2003: Budweiser, ‘Football-playing Clydesdales turn to zebra referee to review call on replay’
AD METER 2025: Sign up to rate all the commercials from the big game!
2002: Bud Light, ‘Romantic evening goes awry with satin sheets’
2001: Bud Light, ‘Cedric’s dream date goes awry’
2000: Budweiser, ‘Rex the dog recalls worst day’
1999: Budweiser, ‘Dalmatians get different jobs’
1998: Pepsi, ‘Flying geese’
1997: Pepsi, ‘Pepsi bears dance to Village People tune’
1996: Pepsi, ‘Coke driver nabs Pepsi’
1995: Pepsi, ‘Boy gets sucked into Pepsi bottle’
1994: Pepsi, ‘A chimp experiment goes awry’
1993: McDonald’s, ‘Jordan, Bird shoot hoops’
1992: Nike, ‘Michael Jordan/Bugs Bunny’
1991: Diet Pepsi, ‘New jingle spreads around the world’
1990: Nike, ‘Announcers and athletes’
1989: American Express, ‘Saturday Night Live’
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